If you are serious about ranking well in local search, citations are one of the most important things to get right. They tell search engines where your business is, what it does, and how legitimate it is. Yet, a lot of businesses either overlook them or get them wrong. What Are Citations? Citations are online […]
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Unpacking Google’s E-E-A-T: What It Is and Why It Matters for SEO In the ever-evolving world of search engine optimisation, Google’s E-E-A-T framework has emerged as a crucial concept for webmasters and content creators. Standing for Experience, Expertise, Authoritativeness, and Trustworthiness, E-E-A-T is a guiding principle in Google’s quest to deliver high-quality search results. Since
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Search engine optimisation (SEO) is essential for businesses looking to improve their online presence, attract more visitors and boost conversions. However, not all SEO strategies are the same. Two primary approaches exist: Local SEO and Traditional SEO. While they share some common elements, their focus and execution differ in various ways. Understanding these differences can
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Tips to Boost Your Google Visibility Achieving the coveted top spot in search engine results isn’t a simple feat. Google’s automated ranking systems are designed to prioritise content that’s genuinely helpful and reliable, crafted with the primary aim of benefiting users rather than manipulating search rankings. As a content creator, understanding what elevates content to
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What Are Backlinks? Backlinks act as digital endorsements from one site to another. In the world of SEO, they function like votes of credibility. The more high-quality backlinks your site gathers, the better it ranks in search results. They represent links from other websites pointing to your website, signalling to search engines like Google that
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In today’s world if your business has no official online presence, you’re likely lagging behind your competitors. You may be asking yourself – I know I need a website but I don’t want to get ripped off. Well this is a fair concern and thanks to the internet, we hear about this outcome all to
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At Primomedia, new clients often approach us with a basic idea of what they want but typically are not aware of the more technical aspects of beginning a web design project. So, to help make the initial consultation process smoother and faster, below you will find all the things your web designer will ask for
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SEARCH ENGINE OPTIMISATION – WHAT IS IT AND WHY IS IT IMPORTANT? Building a website is the first step in bringing your business online, however, a lot of businesses soon wonder why their new professional website isn’t bringing in new leads as expected. This is because search engines such as Google use over 200 factors
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So Google finally has a disavow tool, and for some it couldn’t have come soon enough. I honestly didn’t think we would see this until next year, but it’s here and ready to go. When Matt Cutts announced the tool he also threw up some stern warnings about using it, basically make sure you know
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WHAT IS CLICK THROUGH RATE? Click Through Rate, also known as CTR, is the measurement at which online searchers click displayed links in search engine results. CTR is a key measure used to determine the effectiveness of your online strategy, paid or organic. Click through rate is calculated by dividing the number of times a
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