SEARCH ENGINE OPTIMISATION – WHAT IS IT AND WHY IS IT IMPORTANT? Building a website is the first step in bringing your business online, however, a lot of businesses soon wonder why their new professional website isn’t bringing in new leads as expected. This is because search engines such as Google use over 200 factors […]
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WHAT ARE BACKLINKS? Backlinks are also known as inbound links or incoming links and very rarely as a hyperlink. The term is used to describe links that point to a web page or a website, these links can come from a variety of sources such as blogs, directories, forums and articles. As an example, you may
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WHAT IS CLICK THROUGH RATE? Click Through Rate, also known as CTR, is the measurement at which online searchers click displayed links in search engine results. CTR is a key measure used to determine the effectiveness of your online strategy, paid or organic. Click through rate is calculated by dividing the number of times a
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