SEO Encyclopedia

What Are Backlinks? Backlinks act as digital endorsements from one site to another. In the world of SEO, they function like votes of credibility. The more high-quality backlinks your site gathers, the better it ranks in search results. They represent links from other websites pointing to your website, signalling to search engines like Google that […]

SEARCH ENGINE OPTIMISATION – WHAT IS IT AND WHY IS IT IMPORTANT? Building a website is the first step in bringing your business online, however, a lot of businesses soon wonder why their new professional website isn’t bringing in new leads as expected. This is because search engines such as Google use over 200 factors

WHAT IS CLICK THROUGH RATE? Click Through Rate, also known as CTR, is the measurement at which online searchers click displayed links in search engine results. CTR is a key measure used to determine the effectiveness of your online strategy, paid or organic. Click through rate is calculated by dividing the number of times a