What Is Click Through Rate?
Click Through Rate, also known as CTR, is the measurement at which online searchers click displayed links in search engine results. CTR is a key measure used to determine the effectiveness of your online strategy, paid or organic. Click through rate is calculated by dividing the number of times a link appears or is displayed by the number of actual clicks it has received. Click through Rates change due to a few factors such as whether it’s a Banner Ad, Google Ad words, Bing and Facebook advertising, industry or organic listings among other things.
How To Improve Click Through Rate
Click Through Rates are a major metric in determining how effective your online campaign or strategy is, every business has different goals and using the CTR metric is one of the best ways to see if all is going well or not. It goes without saying that the more clicks you receive, obviously the higher the chance of conversions. Things you should keep in mind to improve your CTR are:
- Targeting – know your audience and be specific in your titles and descriptions
- Reaction – Always be creative, don’t just follow the crowd
- Placement – This is more about Banner ads, be mindful of your placement, size etc
- Trust – Make use of Google + and Google Author
- Brand – If your Brand is recognisable, put it too use
- Snippets – Get your keywords in the snippet text
Site-links and breadcrumbs may also have factors on your click through rate, improving your CTR is going to be a ongoing tweaking process. As with anything search engine optimisation related, there is no real fast way, SEO is a long term strategy of continuous tweaking. But when it comes to CTR its is worth the effort as your click through rate is almost certainly a factor determining your organic search rankings, as is your time on page and bounce rate. All of which are intimately linked to each other.