Local SEO For Pest Control Contractors
specialised Local SEO services
- 100% Australian Owned
- No Outsourcing – All Work Completed In House
- No Contracts
- Fixed Prices
- Payment Plans Available
- 24/7 Contact
Most pest control businesses still rely on referrals, but the reality is that 97% of people search online for local services before making a decision. If your business isn’t ranking on Google, potential customers are booking with your competitors instead.
That’s where Local SEO and Google Business Profile (GBP) optimisation make all the difference. We help pest control contractors and companies improve their local search rankings, attract high-quality leads, and stay visible online. Whether you’re a solo exterminator, specialise in termite treatments, or run a full-service pest management company, we ensure that when people search for “pest control near me”, or other pest control services, your business stands out and gets more enquiries.
Nearly half of all Google searches are for local services, which means homeowners and businesses are actively looking for pest control experts in their area. If your business isn’t showing up, they’ll simply book with a competitor who is.
Trust is everything. Around 88% of people trust online reviews just as much as personal recommendations. If your Google Business Profile (GBP) isn’t optimised or you’re lacking strong reviews, you could be losing potential customers before they even reach out.
With over 60% of local searches happening on mobile, your business needs to appear in Google’s local results, making it easy for people to find, contact, and book your services instantly.
An optimised Google Business Profile combined with a targeted Local SEO strategy can drive up to 70% of local leads, turning online searches into real bookings and long term customers.
Ignoring Local SEO doesn’t just slow business growth, it hands potential customers straight to your competition.
Most pest control businesses rely on referrals and word of mouth, but here is the problem. Your next customer is searching on Google. If your Google Business Profile (GBP) is not optimised, you are handing leads straight to your competitors. Here is what actually makes a difference.
NAP Consistency Builds Trust
If your business name, address, and phone number do not match across the web, Google gets confused and potential customers lose trust. We fix that so your business sends the right signals.
Categories and Service Areas Help You Get Found
Choosing the wrong category or service area means you rank for searches that will not bring in business. We fine-tune these so you appear in front of the right audience.
Strong Visuals Make a Difference
Blurry logos and outdated images are hurting your business. High quality photos and compelling descriptions help you look professional and improve conversion rates.
Reviews Influence Rankings and Credibility
Google values reviews, and so do potential customers. We help you generate and manage them to strengthen your reputation and improve rankings.
Regular Updates Keep You Relevant
A stale profile signals to Google and customers that your business is inactive. We keep it fresh with updates that boost engagement and visibility.
If you are not prioritising your Google Business Profile, you are missing a huge opportunity. The good news is that we know exactly how to fix it. Let’s get your pest control business in front of the right customers.
We research the exact search terms your potential customers use and strategically integrate them into your website to improve visibility. These are not just generic keywords. They are the real phrases people type into Google when looking for a pest control service:
With a geo targeted keyword strategy, we help your business rank higher in Google Search and Google Maps, making it easier for customers to find you, just like you found us.
Google does not just analyse your website. It looks at who is vouching for your business. Strong backlinks signal to search engines that your pest control company is credible, relevant, and worth ranking higher. Here is how we make that happen.
Listings on High-Authority Industry Sites
We get your business featured on trusted pest control directories and local business listings. These signals show Google that you are a recognised expert in your industry.
Quality Backlinks from Local Websites
We secure links from respected community pages, local businesses, and industry-related sites. More high-quality links mean greater visibility where it matters most.
Cleaning Up Duplicate and Incorrect Listings
Inconsistent business details confuse Google and hurt rankings. We fix errors and ensure your business name, address, and phone number are accurate across all platforms.
The right backlinks do more than improve rankings. They build trust with both search engines and potential customers, making your business the top choice when people need pest control services.
Did you know that 88% of customers trust online reviews as much as personal recommendations? That means potential customers are checking what others say about your pest control business before they ever get in touch. A strong review strategy can make all the difference. We help by:
Generating More Positive Reviews
Happy customers rarely leave reviews unless they are asked. We create a simple system that encourages feedback and increases high-quality testimonials.
Managing and Responding to Reviews the Right Way
Engaging with positive reviews strengthens relationships. Handling negative ones professionally turns challenges into trust building opportunities.
A well managed review strategy does more than enhance your reputation. It improves rankings, builds credibility, and increases customer enquiries. Let’s make it work for you.
EXCELLENT Based on 14 reviews Maysam Al-Bermani2019-12-03Trustindex verifies that the original source of the review is Google. Thank you Primomedia!! Amber was extremely efficient and helpful whilst converting my website. She took on board and understood the company style and delivered a website better than I expected. Super affordable. Cannot thank you enough for all your hard work! Michael O Donnell2019-11-25Trustindex verifies that the original source of the review is Google. Very helpful and pleasant to deal with, the whole process from start to finish was completed very smoothly and efficiently. Thanks Primomedia Donna Dee2019-08-21Trustindex verifies that the original source of the review is Google. I was recently having my website built by people in India. It was taking ages, back and forwards - nothing really happening. My Facebook advertising guy told me to talk to Primo Media. Within ONE WEEK they have duplicated the layout , built the sub-pages, searched and included new images. Amazing!! But better than that , Amber researched similar business to find out what we did, wrote content and had it on the website in just ONE more day. The content was so accurate and great, I couldn't fault it. I did add my own knowledge to it. To say that i was blown away is an understatement. I have had 4different web people build websites for me in the last 5 years and it was ALWAYS a BAD experience. If you have had it with other people promising the world with websites, then you most definitely need to get Grant and Amber to do yours. I guarantee you wont be dissapointed. Fantastic job guys. Carmen Davies2019-05-02Trustindex verifies that the original source of the review is Google. Amber is absolutely amazing! Nothing is too hard. Correspondence is quick, helpful and informative. Thank you again for everything! Highly recommend Primomedia. AgSales Australia2019-04-06Trustindex verifies that the original source of the review is Google. Unbeatable fast and friendly service. Went to Primo after a failed attempt at a local company. Amber and Grant resolved all the issues with our website within hours whereas our previous supplier took months, charged a fortune and in the end didn't produce a good product. Thank you to Primo media, we can't thank you enough and would recommend you highly to anyone. Martha Karagiannis2019-04-03Trustindex verifies that the original source of the review is Google. Primo media has been an extremely professional organization to work with. Jacaranda Village is grateful for the work they have done on their website. They are friendly, professional and nothing is ever a problem. Thank you Primo Media. SPRINGFIELD LAKES HAWKS RUGBY UNION CLUB2019-02-13Trustindex verifies that the original source of the review is Google. Prompt, thorough and Professional service! Wouldn't go to anyone else! Primomedia have been a major driving force behind our marketing campaign which has seen the member numbers of our small Rugby Union Club increase by 100% for the past two years. Primomedia are masters of their trade! Peter De Laet2019-02-04Trustindex verifies that the original source of the review is Google. Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help. Dione Tyler2018-11-08Trustindex verifies that the original source of the review is Google. I needed a website built for my new small business within a really short turn around (1 week!) and Primomedia delivered! A big thanks to Amber for her super-fast service and beautiful design of my website. She was really helpful and was so quick to make any changes I requested, my website was built and up and running in a few days 😁. I would highly recommend Amber and Primomedia!!! Ben B2018-08-15Trustindex verifies that the original source of the review is Google. A++++ Grant and Amber are the most easiest people to deal with. I’ve been doing business with Primomedia for over a year now with website development and seo services, and I’m not going anywhere. Both Grant and Amber are very thorough in their research and understanding my needs. Both have displayed exceptional attention to detail which is something you definitely need in this industry. Thanks to you guys my business leads across all three of our companies have increased since transitioning to you. I wouldn’t hesitate in recommending them as a vital team to helping understand, address and grow your business. Thanks guys 👌
Your website is more than just an online presence. When optimised correctly, it becomes a powerful tool for attracting new customers. To rank higher in local searches, your site needs to match what people are actively searching for. Here is how we make that happen.
Optimising Key SEO Elements
We refine title tags, meta descriptions, and headers with pest control keywords that attract local traffic.
Enhancing Service Pages
Clear, well-structured service pages showcase your expertise, services, and locations, making it easy for customers to find what they need.
Implementing Schema Markup
We add structured data that helps Google understand your business, increasing visibility in local searches.
Want to rank beyond your immediate location? We create targeted service area pages that help you appear in searches across multiple suburbs and regions. This improves visibility in Google Search and Google Maps, bringing in more local customers.
With over 60% of local searches happening on mobile, your website must be fast and easy to use. We:
Your website should work for you, not against you. Let’s optimise it to attract more local customers and grow your pest control business.
In just four weeks, our data-driven strategies helped one client boost their rankings and visibility by over 30% as seen to the left. Let us do the same for you!
Second Image at 12 weeks!
Having a website is important, but if your pest control business is not showing up when people search for termite treatment, rodent control, or pest inspections, you are missing out on valuable customers. Local SEO and Google Business Profile (GBP) optimisation ensure your business is found exactly when people need reliable pest control services.
We strengthen your online presence with strategic keyword placement, accurate business listings, and high-quality local backlinks. An optimised GBP helps you appear in Google Maps and local search results, making it easy for customers to find, contact, and trust your business. More visibility means more leads, bookings, and long-term customers. Let’s make it happen.
When people need pest control services, they turn to Google. If your business is not showing up in local searches, they will book with a competitor instead. A well optimised website and a high ranking Google Business Profile (GBP) are essential for getting found and trusted.
As specialists in Local SEO for pest control companies, we implement strategies that improve your visibility in search results. This includes website optimisation, geo-targeted keyword placement, and GBP enhancements that help your business appear in Google Maps and local listings. A fully optimised GBP ensures customers can quickly find your contact details, request a quote, or book a service.
If you are looking for a pest control marketing agency that delivers real results, we are here to help. More visibility means more calls, bookings, and long-term customers. Let’s make sure your business stands out and attracts the customers it deserves.
If potential customers cannot find your pest control business easily, they will book with someone else. Optimising your Google Business Profile (GBP) and Local SEO ensures your business appears exactly when and where people are searching for pest removal, termite treatment, or rodent control near them.
A well-optimised GBP includes your correct business details, service areas, and a “Call Now” or “Get Directions” button, making it easy for customers to contact you or request a service. Pair this with Local SEO strategies that improve your rankings in Google Search and Google Maps, and you will attract more clicks, calls, and bookings from high-intent customers.
More visibility means more enquiries, jobs, and business growth. Let’s make that happen.
E-mail: info@primomedia.com.au © 2025 Primomedia. All Rights Reserved. Privacy Policy