Local SEO For Doctors
specialised Local SEO services
- 100% Australian Owned
- No Outsourcing – All Work Completed In House
- No Contracts
- Fixed Prices
- Payment Plans Available
- 24/7 Contact
Most doctors and medical centres still rely on word of mouth, but 97% of patients search online for local healthcare services. If your practice is not visible on Google, potential patients are booking elsewhere. That is where Local SEO and Google Business Profile optimisation come in.
We help doctors and medical centres rank higher, attract more patients and stay visible with targeted Local SEO strategies. Whether you run a private practice or a multi doctor clinic, we ensure that when patients search for a local GP or related services, your practice stands out.
Nearly half of all Google searches are for local businesses, which means potential patients are actively looking for doctors and medical centres nearby. If your practice is not visible, they will book with someone else.
Trust is a key factor in patient decisions. In fact, 88% of people trust online reviews as much as personal recommendations. Without a strong online reputation, you could be losing patients before they even contact you.
More than 60% of local searches happen on mobile, so it is essential to appear in Google’s local results where patients can find and contact you instantly.
An optimised Google Business Profile, combined with a strong Local SEO strategy, can generate up to 70% of local leads, turning online searches into real patient bookings.
Ignoring Local SEO does not just slow your growth, it sends potential patients straight to competing practices.
Most doctors and medical centres rely on referrals and word of mouth, but here is the problem. Patients are searching on Google for healthcare services, and if your Google Business Profile is not optimised, they will go elsewhere. Here is what actually makes a difference.
NAP Consistency Builds Trust
If your Name, Address and Phone number are inconsistent across the web, Google gets confused and patients lose trust. We fix this to ensure your practice sends the right signals.
Categories and Service Areas Help You Get Found
Choosing the wrong category or service area means you rank for searches that do not bring in patients. We fine tune these so you appear in front of the right audience.
Strong Visuals Make a Difference
Blurry logos and outdated clinic photos are working against you. High quality images and compelling descriptions make your practice look professional and directly impact patient bookings.
Reviews Influence Rankings and Credibility
Google values reviews, and so do patients. We help you generate and manage them to strengthen your reputation and improve rankings.
Regular Updates Keep You Relevant
A neglected profile tells Google and potential patients that your practice is inactive. We keep it fresh with updates that boost engagement and visibility.
If you are not prioritising your Google Business Profile, you are missing a huge opportunity. The good news is that we know exactly how to fix it. Let’s get your practice in front of the right patients.
We research the exact search terms your potential patients use and strategically integrate them into your website to improve visibility. These are not just generic keywords. They are the real phrases people type into Google when searching for a doctor or medical centre:
“GP near me”
“Bulk billing doctor nearby”
“Family doctor in Sydney”
“After-hours medical centre in Melbourne”
With a geo-targeted keyword strategy, we help your practice rank higher in Google Search and Google Maps, making it easier for patients to find you, just like you found us.
Google does not just analyse your website. It looks at who is vouching for you. Strong backlinks signal to search engines that your practice is credible, relevant and worth ranking higher. Here is how we make that happen.
Listings on High-Authority Industry Sites
We get your practice featured on trusted medical and local directories. These signals show Google that you are a recognised healthcare provider.
Quality Backlinks from Local Websites
We secure links from respected community pages and local businesses. More high quality links mean greater visibility where it matters.
Cleaning Up Duplicate and Incorrect Listings
Inconsistent business details confuse Google and hurt rankings. We fix errors and ensure your information is accurate everywhere.
The right backlinks do more than improve rankings. They build trust with both search engines and potential patients, making your practice the top choice when people need medical care.
Did you know that 88% of people trust online reviews as much as personal recommendations? That means potential patients are checking what others say about your practice before they even book an appointment. For doctors and medical centres, a strong review strategy can make all the difference. We help by:
Generating More Positive Reviews
Happy patients rarely leave a review unless you ask. We create a simple system that encourages feedback and increases high-quality testimonials.
Managing and Responding to Reviews the Right Way
Engaging with positive reviews strengthens patient relationships. Handling negative ones professionally turns challenges into trust building opportunities.
A well managed review strategy does more than enhance your reputation. It improves rankings, builds credibility and increases patient bookings. Let’s make it work for you.
EXCELLENT Based on 14 reviews Maysam Al-Bermani2019-12-03Trustindex verifies that the original source of the review is Google. Thank you Primomedia!! Amber was extremely efficient and helpful whilst converting my website. She took on board and understood the company style and delivered a website better than I expected. Super affordable. Cannot thank you enough for all your hard work! Michael O Donnell2019-11-25Trustindex verifies that the original source of the review is Google. Very helpful and pleasant to deal with, the whole process from start to finish was completed very smoothly and efficiently. Thanks Primomedia Donna Dee2019-08-21Trustindex verifies that the original source of the review is Google. I was recently having my website built by people in India. It was taking ages, back and forwards - nothing really happening. My Facebook advertising guy told me to talk to Primo Media. Within ONE WEEK they have duplicated the layout , built the sub-pages, searched and included new images. Amazing!! But better than that , Amber researched similar business to find out what we did, wrote content and had it on the website in just ONE more day. The content was so accurate and great, I couldn't fault it. I did add my own knowledge to it. To say that i was blown away is an understatement. I have had 4different web people build websites for me in the last 5 years and it was ALWAYS a BAD experience. If you have had it with other people promising the world with websites, then you most definitely need to get Grant and Amber to do yours. I guarantee you wont be dissapointed. Fantastic job guys. Carmen Davies2019-05-02Trustindex verifies that the original source of the review is Google. Amber is absolutely amazing! Nothing is too hard. Correspondence is quick, helpful and informative. Thank you again for everything! Highly recommend Primomedia. AgSales Australia2019-04-06Trustindex verifies that the original source of the review is Google. Unbeatable fast and friendly service. Went to Primo after a failed attempt at a local company. Amber and Grant resolved all the issues with our website within hours whereas our previous supplier took months, charged a fortune and in the end didn't produce a good product. Thank you to Primo media, we can't thank you enough and would recommend you highly to anyone. Martha Karagiannis2019-04-03Trustindex verifies that the original source of the review is Google. Primo media has been an extremely professional organization to work with. Jacaranda Village is grateful for the work they have done on their website. They are friendly, professional and nothing is ever a problem. Thank you Primo Media. SPRINGFIELD LAKES HAWKS RUGBY UNION CLUB2019-02-13Trustindex verifies that the original source of the review is Google. Prompt, thorough and Professional service! Wouldn't go to anyone else! Primomedia have been a major driving force behind our marketing campaign which has seen the member numbers of our small Rugby Union Club increase by 100% for the past two years. Primomedia are masters of their trade! Peter De Laet2019-02-04Trustindex verifies that the original source of the review is Google. Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help. Dione Tyler2018-11-08Trustindex verifies that the original source of the review is Google. I needed a website built for my new small business within a really short turn around (1 week!) and Primomedia delivered! A big thanks to Amber for her super-fast service and beautiful design of my website. She was really helpful and was so quick to make any changes I requested, my website was built and up and running in a few days 😁. I would highly recommend Amber and Primomedia!!! Ben B2018-08-15Trustindex verifies that the original source of the review is Google. A++++ Grant and Amber are the most easiest people to deal with. I’ve been doing business with Primomedia for over a year now with website development and seo services, and I’m not going anywhere. Both Grant and Amber are very thorough in their research and understanding my needs. Both have displayed exceptional attention to detail which is something you definitely need in this industry. Thanks to you guys my business leads across all three of our companies have increased since transitioning to you. I wouldn’t hesitate in recommending them as a vital team to helping understand, address and grow your business. Thanks guys 👌
Your website is more than just an online presence. When optimised correctly, it becomes a powerful tool for attracting new patients. To rank higher in local searches, your site needs to align with what people are actively searching for. Here is how we make that happen.
Want to rank beyond your immediate location? We create targeted service area pages that help your practice appear in searches across multiple suburbs and regions. This increases visibility in both Google Search and Google Maps, bringing more local patients to your clinic.
With over 60% of local searches happening on mobile, your website must be fast and user-friendly. We:
Your website should work for you, not against you. Let’s optimise it to attract more local patients and grow your practice.
In just four weeks, our data-driven strategies helped one client boost their rankings and visibility by over 30% as seen to the left. Let us do the same for you!
Second Image at 12 weeks!
Having a website is important, but if your medical practice isn’t showing up when patients search for a GP, bulk billing clinic or specialist care, you are losing potential bookings. Local SEO and Google Business Profile optimisation help your practice appear right when people need healthcare services.
We strengthen your online presence with smart keyword placement, accurate business listings and high-quality local backlinks. An optimised Google Business Profile ensures your clinic appears in Google Maps and local search results, making it easier for patients to find, contact and trust your practice. More visibility means more appointments, more patient trust and long-term growth. Let’s get you seen.
When patients search for a doctor or medical centre, they turn to Google. If your practice isn’t showing up, they will book an appointment elsewhere. A high ranking website and a fully optimised Google Business Profile are essential for getting found and trusted.
As specialists in SEO for doctors and medical centres, we use proven strategies to boost your rankings. This includes website optimisation, location based keyword targeting and Google Business Profile enhancements that help you appear in local search results. A well optimised profile ensures patients can easily find your website, call your clinic or book an appointment.
If you need a digital agency that delivers real results for healthcare professionals, we are here to help. More visibility means more patient enquiries, more bookings and long term practice growth. Let’s make sure your clinic stands out and attracts the patients it deserves.
If patients can’t find your medical practice online, they will book an appointment elsewhere. Optimising your Google Business Profile and Local SEO ensures your clinic appears right when people search for a doctor or medical centre nearby.
A well optimised profile includes accurate contact details, service areas and a direct “Get Directions” button, making it easy for patients to find your practice. Combined with targeted SEO strategies that improve your local rankings, this helps attract more website visits, phone calls and appointment bookings from people who need your care.
Better visibility means more patients and steady growth. Let’s make it happen.
E-mail: info@primomedia.com.au © 2025 Primomedia. All Rights Reserved. Privacy Policy