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what is search engine optimisation - primomedia
Grant
Monday, 19 December 2016 / Published in SEO Encyclopedia

What Is Search Engine Optimisation

SEARCH ENGINE OPTIMISATION – WHAT IS IT AND WHY IS IT IMPORTANT?

Building a website is the first step in bringing your business online, however, a lot of businesses soon wonder why their new professional website isn’t bringing in new leads as expected. This is because search engines such as Google use over 200 factors in how they rank websites when users perform a search. To get your website ranking, a lot of on-site and off-site optimisation is required so search engines can crawl, understand and trust your new site. Through search engine optimisation we can have your site rank higher in results for search terms relevant to users.

FACTORS OF ON-SITE OPTIMISATION

1. KEYWORD RESEARCH

Keyword research is highly important so you can develop an idea of what your target market is looking for. Using tools like Google’s Keyword Planner, you can see a range of statistics including search volume and how competitive a particular keyword is. Using keyword research, you can select a group of main keywords you think best describe your business and scatter them throughout your website content – make sure to use variants of these keywords so that your website doesn’t come across as ‘stuffy’ to search engines.

2. TITLE TAGS

Title tags are a commonly overlooked element of on-site optimisation. A well written title tag should stand out to a user looking for your service and engage them to click on your website rather than the other eight or nine search results. Think about what your customer wants and use short, concise language to tell them that that is exactly what you’ll deliver.

3. META TITLES & DESCRIPTIONS

A meta title and description is a great way to provide potential customers with a little bit of detail as to what you can do for them. Think of the title tag and meta description as a hook, you’re casting out into a sea of other search results so make sure you’re enticing the fish (users) to bite your hook and not someone else’s.

4. PAGE HEADINGS

Page headings tell the Google spider that crawls your website what your page is about and gives it an idea as to what search queries you should show up for. Google pays the most attention to H1’s and H2’s, so you should always stick to the rule of only one H1 and a maximum of two H2’s to avoid being penalised for keyword stuffing. Make sure your headings are relevant to what the page is about and vary them from page to page to increase your chances of being included as a result for more search terms.

5. CONTENT

Content is not just the writing on a website, it’s the images, PDFs, videos and infographics as well. All your content should tie in with each other, all reaffirming what your website or page is about. Now this may seem obvious, but your content should all be 100% original to avoid being penalised by Google for duplicate content – this includes duplicating your own content onto different pages throughout your site. The ideal content layout is original, informative text that is directly related to the topic of the page, supported by relevant media.

6. INTERNAL LINKING

Internal linking is not only helpful for the Google crawler, it’s also helpful to your website visitors. Essentially, by internally linking you are laying out a road map of your website and passing what we call “juice” to important pages. Google doesn’t like floating pages, so attaching them through internal linking is good for your on-site SEO.

7. SITE SPEED

The Google algorithm is designed to find the websites that are the most helpful and relevant to a user’s search term and deliver them to the top of the results. Site speed and user experience are an extremely important factor of this equation, after all Google is designed to help its users – not send them to slow, irrelevant sites. Optimise your site speed by reducing image sizes, don’t put a 1400×1400 image on a page if it only needs to be 400×400.

8. OUTGOING LINKS

This is a great technique to use particularly in highly technical industries. It may sound crazy to send your visitors away from your website but by placing outgoing links to highly trusted pages (Wikipedia, Government websites, etc.) this shows Google that you are trying to be as helpful as possible to your visitors. Google is designed to help, so the more relevant information you put forward, the more Google will consider you a trustworthy website. However, make sure your outgoing links are relevant to what you are talking about.

FACTORS OF OFF-SITE OPTIMISATION

1. EXTERNAL LINKS

There are a huge number of websites available where you have the opportunity to link back to your website. Business directories, blogs and forums, classifieds and online industry magazines just to name a few. Do your research and take the time to construct an honest approach, don’t go around spamming anybody and everybody with a recycled sales pitch. Find websites that are relevant to what you do – backlinking can be a great boost for your website if you do it right but you can end up heavily penalised by Google if you do it wrong.

2. SOCIAL MEDIA

Don’t discount the power of social media. In 2016, there were over 1.79 billion daily active Facebook users, 24% of internet users used Twitter, 29% used LinkedIn, 31% used Pinterest and 32% used Instagram. Use social media to your advantage – post updates and special offers, get involved with the latest trends, use social media to connect to your target market on a more personal level.

3. BRANDING

When it comes to purchasing, people generally buy from the brands they know, so it can be tough to break the “big name cycle.” Branding lets people know that you exist and you’re better than their current provider. Whether it’s shirts, hats and stickers or billboards and TV advertisements, make sure you involve branding as part of your off-site SEO.

4. REVIEWS

Reviews are a great way to build trust with potential customers. After you’ve finished up with a client, take a bit of time to send an email or give them a call and politely ask for a review. However, reviews can also go the opposite way. If you receive a bad review, jump on it straight away with a genuine and calm response.

5. CROSS LINKING

If you work in partnership with another business, don’t be afraid to ask for a link back to your site and be ready to give one in return. Although business cross linking is not overly common with small businesses, seize the opportunity if you happen to come across it.

6. ARTICLES

Guest posting on blogs or even starting your own blog and writing informative articles that are relevant to what you do is another good way to build trust with Google. Demonstrate that you know what you’re talking about and Google will be more likely to put your website in the top results for search queries related to your business type.

SO, WHY IS SEO IMPORTANT?

Now that we’ve gone into detail about the ins and outs of on-site and off-site search engine optimisation, why is it important for your business to have an SEO strategy in place. Discussed above are separate aspects of a comprehensive campaign, but when done right, they work together to assist in getting your web pages to the first page of Google for keywords your business targets. SEO is getting you to the top in organic searches, getting more traffic and ultimately more leads!

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Google Rating
4.9
Primomedia
Primomedia
4.9
Maysam Al-Bermani
Maysam Al-Bermani
06:00 03 Dec 19
Thank you Primomedia!! Amber was extremely efficient and helpful whilst converting my website. She took on board and understood the company style and delivered a website better than I expected. Super affordable. Cannot thank you enough for all your hard work!
Michael O Donnell
Michael O Donnell
05:05 25 Nov 19
Very helpful and pleasant to deal with, the whole process from start to finish was completed very smoothly and efficiently. Thanks Primomedia
Donna Dee
Donna Dee
06:04 21 Aug 19
I was recently having my website built by people in India. It was taking ages, back and forwards - nothing really happening. My Facebook advertising guy told me to talk to Primo Media. Within ONE WEEK they have duplicated the layout , built the sub-pages, searched and included new images. Amazing!! But better than that , Amber researched similar business to find out what we did, wrote content and had it on the website in just ONE more day. The content was so accurate and great, I couldn't fault it. I did add my own knowledge to it. To say that i was blown away is an understatement. I have had 4different web people build websites for me in the last 5 years and it was ALWAYS a BAD experience. If you have had it with other people promising the world with websites, then you most definitely need to get Grant and Amber to do yours. I guarantee you wont be dissapointed. Fantastic job guys.
Carmen Howells
Carmen Howells
21:45 02 May 19
Amber is absolutely amazing! Nothing is too hard. Correspondence is quick, helpful and informative. Thank you again for everything! Highly recommend Primomedia.
AgSales Team
AgSales Team
03:27 06 Apr 19
Unbeatable fast and friendly service. Went to Primo after a failed attempt at a local company. Amber and Grant resolved all the issues with our website within hours whereas our previous supplier took months, charged a fortune and in the end didn't produce a good product. Thank you to Primo media, we can't thank you enough and would recommend you highly to anyone.
Martha Karagiannis
Martha Karagiannis
20:00 03 Apr 19
Primo media has been an extremely professional organization to work with. Jacaranda Village is grateful for the work they have done on their website. They are friendly, professional and nothing is ever a problem. Thank you Primo Media.
Nathan Ferrier
Nathan Ferrier
22:53 13 Feb 19
Prompt, thorough and Professional service!Wouldn't go to anyone else! Primomedia have been a major driving force behind our marketing campaign which has seen the member numbers of our small Rugby Union Club increase by 100% for the past two years.Primomedia are masters of their trade!
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Dione Tyler
Dione Tyler
23:33 08 Nov 18
I needed a website built for my new small business within a really short turn around (1 week!) and Primomedia delivered! A big thanks to Amber for her super-fast service and beautiful design of my website. She was really helpful and was so quick to make any changes I requested, my website was built and up and running in a few days 😁. I would highly recommend Amber and Primomedia!!!
Angela Walters
Angela Walters
08:24 09 Oct 18
Don't go anywhere else! Great rates, excellent service, friendly and fast. I was really surprised at the service I received to be honest and am glad to have enlisted Primomedia's help. I will continue to use them for ongoing projects as I couldn't be more pleased.
Ben B
Ben B
07:27 15 Aug 18
A++++ Grant and Amber are the most easiest people to deal with. I’ve been doing business with Primomedia for over a year now with website development and seo services, and I’m not going anywhere. Both Grant and Amber are very thorough in their research and understanding my needs. Both have displayed exceptional attention to detail which is something you definitely need in this industry. Thanks to you guys my business leads across all three of our companies have increased since transitioning to you. I wouldn’t hesitate in recommending them as a vital team to helping understand, address and grow your business. Thanks guys 👌
Allen Smith
Allen Smith
00:56 15 Jul 17
very good at seo and web base details and is very help full with any questions you may ask and gives you a strait answer i would recomend grant and amber nice people to deal with
Serge Panayi
Serge Panayi
07:01 14 Jul 17
Grant and the guys at Primomedia have been a huge part of our successful as a granny flat design, approval and building business. Grant knows how to organically promote a business via excellent SEO and social media promotion. Thanks for the great work over our growth and expansion guys!
Dale Mackney
Dale Mackney
07:03 28 Jun 17
I have been dealing with Grant and the team for numerous years and have always found them to be informed and motivated to get the job done. I couldn't recommend them any more.
Billie Beever
Billie Beever
12:11 27 Jun 17
I could not fault my experience. Primomedia delivered exactly what i wanted! I am so happy and will be recommending them to anyone i know that needs help with website designs and more.
elizabeth patterson
elizabeth patterson
05:45 08 Jun 17
My business partner and I came to Primomedia after realizing we really needed to re-vamp our website for our Yoga & Wellness studio. Amber was our contact at Primomedia, and she was nothing short of amazing. She saw our vision for what we wanted in our new website and absolutely nailed it. She was always immediately responsive, knowledgeable, patient, and kind. I can't recommend Primomedia enough, top notch professionalism from this company.
See All Reviews Write a review
powered by Google

Ph: 0423 530 042 | E-mail: [email protected] | Office: Ipswich, QLD 4300
© 2020 Primomedia. All Rights Reserved.

Google Rating
4.9
Primomedia
Primomedia
4.9
Maysam Al-Bermani
Maysam Al-Bermani
06:00 03 Dec 19
Thank you Primomedia!! Amber was extremely efficient and helpful whilst converting my website. She took on board and understood the company style and delivered a website better than I expected. Super affordable. Cannot thank you enough for all your hard work!
Michael O Donnell
Michael O Donnell
05:05 25 Nov 19
Very helpful and pleasant to deal with, the whole process from start to finish was completed very smoothly and efficiently. Thanks Primomedia
Donna Dee
Donna Dee
06:04 21 Aug 19
I was recently having my website built by people in India. It was taking ages, back and forwards - nothing really happening. My Facebook advertising guy told me to talk to Primo Media. Within ONE WEEK they have duplicated the layout , built the sub-pages, searched and included new images. Amazing!! But better than that , Amber researched similar business to find out what we did, wrote content and had it on the website in just ONE more day. The content was so accurate and great, I couldn't fault it. I did add my own knowledge to it. To say that i was blown away is an understatement. I have had 4different web people build websites for me in the last 5 years and it was ALWAYS a BAD experience. If you have had it with other people promising the world with websites, then you most definitely need to get Grant and Amber to do yours. I guarantee you wont be dissapointed. Fantastic job guys.
Carmen Howells
Carmen Howells
21:45 02 May 19
Amber is absolutely amazing! Nothing is too hard. Correspondence is quick, helpful and informative. Thank you again for everything! Highly recommend Primomedia.
AgSales Team
AgSales Team
03:27 06 Apr 19
Unbeatable fast and friendly service. Went to Primo after a failed attempt at a local company. Amber and Grant resolved all the issues with our website within hours whereas our previous supplier took months, charged a fortune and in the end didn't produce a good product. Thank you to Primo media, we can't thank you enough and would recommend you highly to anyone.
Martha Karagiannis
Martha Karagiannis
20:00 03 Apr 19
Primo media has been an extremely professional organization to work with. Jacaranda Village is grateful for the work they have done on their website. They are friendly, professional and nothing is ever a problem. Thank you Primo Media.
Nathan Ferrier
Nathan Ferrier
22:53 13 Feb 19
Prompt, thorough and Professional service!Wouldn't go to anyone else! Primomedia have been a major driving force behind our marketing campaign which has seen the member numbers of our small Rugby Union Club increase by 100% for the past two years.Primomedia are masters of their trade!
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Dione Tyler
Dione Tyler
23:33 08 Nov 18
I needed a website built for my new small business within a really short turn around (1 week!) and Primomedia delivered! A big thanks to Amber for her super-fast service and beautiful design of my website. She was really helpful and was so quick to make any changes I requested, my website was built and up and running in a few days 😁. I would highly recommend Amber and Primomedia!!!
Angela Walters
Angela Walters
08:24 09 Oct 18
Don't go anywhere else! Great rates, excellent service, friendly and fast. I was really surprised at the service I received to be honest and am glad to have enlisted Primomedia's help. I will continue to use them for ongoing projects as I couldn't be more pleased.
Ben B
Ben B
07:27 15 Aug 18
A++++ Grant and Amber are the most easiest people to deal with. I’ve been doing business with Primomedia for over a year now with website development and seo services, and I’m not going anywhere. Both Grant and Amber are very thorough in their research and understanding my needs. Both have displayed exceptional attention to detail which is something you definitely need in this industry. Thanks to you guys my business leads across all three of our companies have increased since transitioning to you. I wouldn’t hesitate in recommending them as a vital team to helping understand, address and grow your business. Thanks guys 👌
Allen Smith
Allen Smith
00:56 15 Jul 17
very good at seo and web base details and is very help full with any questions you may ask and gives you a strait answer i would recomend grant and amber nice people to deal with
Serge Panayi
Serge Panayi
07:01 14 Jul 17
Grant and the guys at Primomedia have been a huge part of our successful as a granny flat design, approval and building business. Grant knows how to organically promote a business via excellent SEO and social media promotion. Thanks for the great work over our growth and expansion guys!
Dale Mackney
Dale Mackney
07:03 28 Jun 17
I have been dealing with Grant and the team for numerous years and have always found them to be informed and motivated to get the job done. I couldn't recommend them any more.
Billie Beever
Billie Beever
12:11 27 Jun 17
I could not fault my experience. Primomedia delivered exactly what i wanted! I am so happy and will be recommending them to anyone i know that needs help with website designs and more.
elizabeth patterson
elizabeth patterson
05:45 08 Jun 17
My business partner and I came to Primomedia after realizing we really needed to re-vamp our website for our Yoga & Wellness studio. Amber was our contact at Primomedia, and she was nothing short of amazing. She saw our vision for what we wanted in our new website and absolutely nailed it. She was always immediately responsive, knowledgeable, patient, and kind. I can't recommend Primomedia enough, top notch professionalism from this company.
See All Reviews Write a review
powered by Google

Ph: 0423 530 042 | E-mail: [email protected] | Office: Ipswich, QLD 4300
© 2020 Primomedia. All Rights Reserved.

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