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what are backlinks - primomedia
Grant
Friday, 19 October 2012 / Published in SEO Encyclopedia

Backlinks? What Are They

WHAT ARE BACKLINKS?

Backlinks are also known as inbound links or incoming links and very rarely as a hyperlink. The term is used to describe links that point to a web page or a website, these links can come from a variety of sources such as blogs, directories, forums and articles. As an example, you may have a blog in which you’re writing about a subject that has already been covered to great length on another website, to assist your readers you may refer to it by providing a link as I have just done or provide the URL like so: www.primomedia.com.au. Backlinks are an important factor in determining how well your website ranks in search engines, as most search engines use the amount of backlinks your site has as a determining factor on where your site or page appears in search results. Having said this, it doesn’t mean you should go get links like crazy ( read below ).

WHY DO I NEED BACKLINKS?

As mentioned already, backlinks are a major factor that search engines use to determine the relevancy and positioning of your web page or website for search terms, they can also drive traffic to your site from the source. Backlinks to your site also affect your websites pages Page Rank (PR) which is also a factor used by Google when ranking your site or pages. Before you run off building backlinks like crazy, know that the search engines consider the quality of the backlink when giving it weight in how much it influences your search engine rankings. Having lots of backlinks or even some relevant high authority backlinks isn’t like waving a magic wand, suddenly you’re ranking number 1 for your keywords. If your own site is not unique, creative and full of helpful information for your niche that is well planed and easy to navigate, then all your efforts may be in vain. Search engine optimisation begins with onsite optimisation. Things to consider:

  1. The quality of the source of the backlink
  2. The relevancy of the source of the backlink
  3. The anchor text used in the backlink, known as link text
  4. The page rank of the source of the backlink

WHERE DO I GET BACKLINKS FROM?

Firstly some points have to be covered in regards to building backlinks.

  1. If your domain is new and fresh, tread carefully. Building a bunch of backlinks on a domain that has just been indexed won’t appear to look natural, and you may find you will suffer from doing so. In the beginning, take it easy.
  2. Continuing on from the previous point, even an aged domain can be hurt from rapid link building, search engine algorithms are fairly clever and hundreds of links being built daily isn’t natural and will likely result in action taken from search engines.
  3. Using a set of keywords as your anchor text over and over also stands out as unnatural, naturally when someone finds your content worth sharing and links to you, they use terms like “see here” or “this web page” etc.

Ideally you want to build links where your customers can be found, this could be in the form of:

  • Niche related blogs or forums
  • Link exchange
  • Press release sites
  • Directory listings – stick to the major directories in your region
  • Social media
  • Contents or scholarships
  • Article distribution
  • Google Places and Bing Local
  • Product review sites
  • Video directories
  • Infographic directories

If you’re running a business and somehow have the time to do this as well then my hat is off to you. Hopefully everything is covered here and leave a comment if you have something interesting to add.

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Tagged under: backlinks, search engine optimisation, seo

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Maysam Al-Bermani
Maysam Al-Bermani
06:00 03 Dec 19
Thank you Primomedia!! Amber was extremely efficient and helpful whilst converting my website. She took on board and understood the company style and delivered a website better than I expected. Super affordable. Cannot thank you enough for all your hard work!
Michael O Donnell
Michael O Donnell
05:05 25 Nov 19
Very helpful and pleasant to deal with, the whole process from start to finish was completed very smoothly and efficiently. Thanks Primomedia
Donna Dee
Donna Dee
06:04 21 Aug 19
I was recently having my website built by people in India. It was taking ages, back and forwards - nothing really happening. My Facebook advertising guy told me to talk to Primo Media. Within ONE WEEK they have duplicated the layout , built the sub-pages, searched and included new images. Amazing!! But better than that , Amber researched similar business to find out what we did, wrote content and had it on the website in just ONE more day. The content was so accurate and great, I couldn't fault it. I did add my own knowledge to it. To say that i was blown away is an understatement. I have had 4different web people build websites for me in the last 5 years and it was ALWAYS a BAD experience. If you have had it with other people promising the world with websites, then you most definitely need to get Grant and Amber to do yours. I guarantee you wont be dissapointed. Fantastic job guys.
Carmen Howells
Carmen Howells
21:45 02 May 19
Amber is absolutely amazing! Nothing is too hard. Correspondence is quick, helpful and informative. Thank you again for everything! Highly recommend Primomedia.
AgSales Team
AgSales Team
03:27 06 Apr 19
Unbeatable fast and friendly service. Went to Primo after a failed attempt at a local company. Amber and Grant resolved all the issues with our website within hours whereas our previous supplier took months, charged a fortune and in the end didn't produce a good product. Thank you to Primo media, we can't thank you enough and would recommend you highly to anyone.
Martha Karagiannis
Martha Karagiannis
20:00 03 Apr 19
Primo media has been an extremely professional organization to work with. Jacaranda Village is grateful for the work they have done on their website. They are friendly, professional and nothing is ever a problem. Thank you Primo Media.
Nathan Ferrier
Nathan Ferrier
22:53 13 Feb 19
Prompt, thorough and Professional service!Wouldn't go to anyone else! Primomedia have been a major driving force behind our marketing campaign which has seen the member numbers of our small Rugby Union Club increase by 100% for the past two years.Primomedia are masters of their trade!
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Dione Tyler
Dione Tyler
23:33 08 Nov 18
I needed a website built for my new small business within a really short turn around (1 week!) and Primomedia delivered! A big thanks to Amber for her super-fast service and beautiful design of my website. She was really helpful and was so quick to make any changes I requested, my website was built and up and running in a few days 😁. I would highly recommend Amber and Primomedia!!!
Angela Walters
Angela Walters
08:24 09 Oct 18
Don't go anywhere else! Great rates, excellent service, friendly and fast. I was really surprised at the service I received to be honest and am glad to have enlisted Primomedia's help. I will continue to use them for ongoing projects as I couldn't be more pleased.
Ben B
Ben B
07:27 15 Aug 18
A++++ Grant and Amber are the most easiest people to deal with. I’ve been doing business with Primomedia for over a year now with website development and seo services, and I’m not going anywhere. Both Grant and Amber are very thorough in their research and understanding my needs. Both have displayed exceptional attention to detail which is something you definitely need in this industry. Thanks to you guys my business leads across all three of our companies have increased since transitioning to you. I wouldn’t hesitate in recommending them as a vital team to helping understand, address and grow your business. Thanks guys 👌
Allen Smith
Allen Smith
00:56 15 Jul 17
very good at seo and web base details and is very help full with any questions you may ask and gives you a strait answer i would recomend grant and amber nice people to deal with
Serge Panayi
Serge Panayi
07:01 14 Jul 17
Grant and the guys at Primomedia have been a huge part of our successful as a granny flat design, approval and building business. Grant knows how to organically promote a business via excellent SEO and social media promotion. Thanks for the great work over our growth and expansion guys!
Dale Mackney
Dale Mackney
07:03 28 Jun 17
I have been dealing with Grant and the team for numerous years and have always found them to be informed and motivated to get the job done. I couldn't recommend them any more.
Billie Beever
Billie Beever
12:11 27 Jun 17
I could not fault my experience. Primomedia delivered exactly what i wanted! I am so happy and will be recommending them to anyone i know that needs help with website designs and more.
elizabeth patterson
elizabeth patterson
05:45 08 Jun 17
My business partner and I came to Primomedia after realizing we really needed to re-vamp our website for our Yoga & Wellness studio. Amber was our contact at Primomedia, and she was nothing short of amazing. She saw our vision for what we wanted in our new website and absolutely nailed it. She was always immediately responsive, knowledgeable, patient, and kind. I can't recommend Primomedia enough, top notch professionalism from this company.
See All Reviews Write a review
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Ph: 0423 530 042 | E-mail: [email protected] | Office: Ipswich, QLD 4300
© 2020 Primomedia. All Rights Reserved.

Google Rating
4.9
Primomedia
Primomedia
4.9
Maysam Al-Bermani
Maysam Al-Bermani
06:00 03 Dec 19
Thank you Primomedia!! Amber was extremely efficient and helpful whilst converting my website. She took on board and understood the company style and delivered a website better than I expected. Super affordable. Cannot thank you enough for all your hard work!
Michael O Donnell
Michael O Donnell
05:05 25 Nov 19
Very helpful and pleasant to deal with, the whole process from start to finish was completed very smoothly and efficiently. Thanks Primomedia
Donna Dee
Donna Dee
06:04 21 Aug 19
I was recently having my website built by people in India. It was taking ages, back and forwards - nothing really happening. My Facebook advertising guy told me to talk to Primo Media. Within ONE WEEK they have duplicated the layout , built the sub-pages, searched and included new images. Amazing!! But better than that , Amber researched similar business to find out what we did, wrote content and had it on the website in just ONE more day. The content was so accurate and great, I couldn't fault it. I did add my own knowledge to it. To say that i was blown away is an understatement. I have had 4different web people build websites for me in the last 5 years and it was ALWAYS a BAD experience. If you have had it with other people promising the world with websites, then you most definitely need to get Grant and Amber to do yours. I guarantee you wont be dissapointed. Fantastic job guys.
Carmen Howells
Carmen Howells
21:45 02 May 19
Amber is absolutely amazing! Nothing is too hard. Correspondence is quick, helpful and informative. Thank you again for everything! Highly recommend Primomedia.
AgSales Team
AgSales Team
03:27 06 Apr 19
Unbeatable fast and friendly service. Went to Primo after a failed attempt at a local company. Amber and Grant resolved all the issues with our website within hours whereas our previous supplier took months, charged a fortune and in the end didn't produce a good product. Thank you to Primo media, we can't thank you enough and would recommend you highly to anyone.
Martha Karagiannis
Martha Karagiannis
20:00 03 Apr 19
Primo media has been an extremely professional organization to work with. Jacaranda Village is grateful for the work they have done on their website. They are friendly, professional and nothing is ever a problem. Thank you Primo Media.
Nathan Ferrier
Nathan Ferrier
22:53 13 Feb 19
Prompt, thorough and Professional service!Wouldn't go to anyone else! Primomedia have been a major driving force behind our marketing campaign which has seen the member numbers of our small Rugby Union Club increase by 100% for the past two years.Primomedia are masters of their trade!
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Peter De Laet
Peter De Laet
04:19 04 Feb 19
Quick, knowledgeable, professional, thorough, old fashioned service on steroids. Thank you team from our team and our clients. We all appreciate and grateful for your help.
Dione Tyler
Dione Tyler
23:33 08 Nov 18
I needed a website built for my new small business within a really short turn around (1 week!) and Primomedia delivered! A big thanks to Amber for her super-fast service and beautiful design of my website. She was really helpful and was so quick to make any changes I requested, my website was built and up and running in a few days 😁. I would highly recommend Amber and Primomedia!!!
Angela Walters
Angela Walters
08:24 09 Oct 18
Don't go anywhere else! Great rates, excellent service, friendly and fast. I was really surprised at the service I received to be honest and am glad to have enlisted Primomedia's help. I will continue to use them for ongoing projects as I couldn't be more pleased.
Ben B
Ben B
07:27 15 Aug 18
A++++ Grant and Amber are the most easiest people to deal with. I’ve been doing business with Primomedia for over a year now with website development and seo services, and I’m not going anywhere. Both Grant and Amber are very thorough in their research and understanding my needs. Both have displayed exceptional attention to detail which is something you definitely need in this industry. Thanks to you guys my business leads across all three of our companies have increased since transitioning to you. I wouldn’t hesitate in recommending them as a vital team to helping understand, address and grow your business. Thanks guys 👌
Allen Smith
Allen Smith
00:56 15 Jul 17
very good at seo and web base details and is very help full with any questions you may ask and gives you a strait answer i would recomend grant and amber nice people to deal with
Serge Panayi
Serge Panayi
07:01 14 Jul 17
Grant and the guys at Primomedia have been a huge part of our successful as a granny flat design, approval and building business. Grant knows how to organically promote a business via excellent SEO and social media promotion. Thanks for the great work over our growth and expansion guys!
Dale Mackney
Dale Mackney
07:03 28 Jun 17
I have been dealing with Grant and the team for numerous years and have always found them to be informed and motivated to get the job done. I couldn't recommend them any more.
Billie Beever
Billie Beever
12:11 27 Jun 17
I could not fault my experience. Primomedia delivered exactly what i wanted! I am so happy and will be recommending them to anyone i know that needs help with website designs and more.
elizabeth patterson
elizabeth patterson
05:45 08 Jun 17
My business partner and I came to Primomedia after realizing we really needed to re-vamp our website for our Yoga & Wellness studio. Amber was our contact at Primomedia, and she was nothing short of amazing. She saw our vision for what we wanted in our new website and absolutely nailed it. She was always immediately responsive, knowledgeable, patient, and kind. I can't recommend Primomedia enough, top notch professionalism from this company.
See All Reviews Write a review
powered by Google

Ph: 0423 530 042 | E-mail: [email protected] | Office: Ipswich, QLD 4300
© 2020 Primomedia. All Rights Reserved.

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