SEARCH ENGINE OPTIMISATION BRISBANE

SEO to improve online brand visibility

91% of people will not search beyond page one

As a digital agency, we provide a full service, specialising in SEO and search marketing for Australian businesses, helping you achieve online success with increased visibility and leads. We provide more than a boost in rankings, getting your website on the first page for your business services and keywords is critical, making sure these prospects convert is equally important. This means making sure your website is effective, correcting drop offs and improving user experience.

At Primomedia, we only use white hat SEO techniques, meaning any results achieved through your SEO campaign are 100% authentic and won't end up with your website being penalised by the major search engines, particularly Google.

SEARCH ENGINE OPTIMISATION 101

100% organic search results are completely free (apart from what you pay your SEO manager of course!) whereas paid search results are done through Google Adwords and function on a cost per click basis. Organic search results are gained through on-site and off-site optimisation.

How long your SEO strategy takes to impact your website's online visibility depends on a range of factors including content creation, the quality of the content and your domain authority among others. It can take anywhere from one week to one month to crawl your site and make  changes to your ranking accordingly.

Google has rules in place to prevent spammy, unethical or just plain bad websites being found and potentially harming devoted Google users. Bad backlinks and plagiarised content are just two examples of what can get your website penalised and banished to the depths of Google, never to be found.

Our business SEO process

1

RESEARCH & ANALYSIS

Defining target keywords for your business and your industry, Primomedia does this by understanding your business, it's goals and strengths. We also analyse your competitors, this allows us to formulate the best approach to increasing our client's online exposure. Overall, this SEO audit gives us a baseline to improve upon and discovers technical factors which need improvement in the next stage of our SEO process.

2

TECHNICAL & ON-SITE OPTIMISATION

This includes adjustments to the website text and overall content in accordance with the research and analysis process stage. Technical aspects which may require optimisation include meta information, canonical tags, interval links and improving page load times. Through collaboration with our client and our collective knowledge, we also modify landing pages and call to actions, improving user experience to increase conversions.

3

LINK BUILDING & OUTREACH

Through content sharing, influencer outreach and other methods of link acquisition, we carefully build diverse, natural link profiles. Primomedia understands that everything we do is affecting the public's perception of your business and your brand. With that in mind, we are cautious yet consistent in how we approach gaining you additional exposure. All aspects of this stage of our SEO process is ultimately search ranking growth.

4

MONTHLY ANALYSIS & REPORTS

We provide monthly performance reports of your SEO campaign, which includes goals, metrics, completed tasks, ROIs and project adjustments for the future based on the results.

YOU'RE GOOD TO GO!

WORKING WITH PRIMOMEDIA

not just SEO specialists

When working with Primomedia, we take a different approach to SEO, merging many aspects of online marketing and digital strategies, as well as PR. We also like to work more like partners with our clients, building relationships with the people, not only the business. This is evident through the fact you will have your SEO specialist’s phone number, personal email and their attention for questions through to problems needing to be resolved. Unlike others, this attention doesn’t come with a fee per call or the like, we see it as a partnership. Primomedia offers a range of solutions in house, we can assist with the following additional services:

HOW

WE DO IT

Being found online isn't as simple as building your business website and crossing your fingers. Marketing your products or services is extremely competitive and if you're not found on page one of search engines, you simply won't thrive online. This is where search engine optimisation assists your online business in reaching the top of search results. We listen and learn about your business, it's goals and what separates you from your competitors, then formulate a customised SEO strategy using ethical techniques to improve your rankings, traffic and leads.

The success of your SEO campaign isn't just about reaching the top of search engines, rank is important but your overall success doesn't depend on this one factor. A professional SEO strategy is about getting the right type of visitors to your business website and this is achieved with extensive keyword research, creative and engaging content creation, link acquisition with relevancy and demographic in mind and on-page optimisation, including usability and functionality improvements.

Primomedia understand ethical and lasting search engine optimisation, we want to help you put your business on the first page of Google. With over 8 years in the industry, and hundreds of SEO campaigns under our belt, Primomedia can help your business grow online.

Whether you're just starting up online or an established online business, getting professional SEO can take your business to the next level.

  1. A successful SEO campaign starts with understanding your business, it's goals and researching your market, competitor research and trends. An analysis on your website and how it's performing is also required.
  2. A full SEO audit on your website is commenced, this enables our team at Primomedia to find technical problems that need to be resolved - loading speed as an example
  3. With the SEO audit completed and a full understanding of your business industry, armed with keyword research and emerging trend, we now optimise your site's onsite properties.

Want to learn more? Click here to read our post on the main factors of effective search engine optimisation.

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