Branding is when your business is remembered, identified and recognised

Branding is one of the most important aspects for any business, creating a brand that is easily identified and remembered ultimately means more business. Building your brand isn't simply creating a logo, your brand isn't just your company name. Having a brand strategy for every point of contact your business has with the public is essential, from social media to screen writing on company vehicles!

Branding doesn't end with the physical, it resides in the hearts and minds of your clients and potential clients, this means how your clients experience your business also amounts to brand, having a great experience means your business can stand out in the crowd. Branding is a two way street, you want their loyalty and they want a brand they can trust - neither can exist without the other.


Branding is a way to connect to your customers, to be remembered and to reside in the minds of the public. You want people to look at your logo or hear your tag line and instantly bring your business to mind. A creative and unique branding campaign works it's way into the subconscious of the public, your potential customers. Branding is also a great way to build trust and goodwill with the public.

Accompanied by quality SEO and a great website, branding is a way to show your potential customers what your business is all about, what makes you unique and better than your competitors. Branding informs the public of who you are, what you do and why you're awesome, bringing in customers who would have otherwise had no idea who you are, or did know you but went to your competitor instead. Why? Because of branding.

Absolutely! Luckily for you, the days of $10000 Yellow Pages ads are gone and it's become much simpler and cheaper to organise a great branding campaign for your small business. Talk to our team of small business specialists today about affordable branding solutions.



At Primomedia, we understand that branding isn't just about the logo, it's about the personal relationship between a client and a brand. We are dedicated to providing this personalised service to the best of our ability. We also believe in businesses helping businesses, so when a client wants a custom made logo, we send them to Ben Clark Design, an Australian graphic design business. If you are in search of a logo for your business, this is the place to go:

Ben Clark Design
Hours: Mon-Fri 9am-5pm
Email: [email protected]