2016 has been a huge year for web designers, a year of creativity and experimentation and in 2017 it’s only going to get better. 2016 was one hell of a year, especially for us at Primomedia. We discovered the joys of Instagram and Twitter (better late than never!) and watched one of our own graduate high school. As a very close-knit team, it’s these small moments that count. We’d also like to say a very special thank you to all of our clients, without them we literally would not be Primomedia. Wishing you all a very happy new year and we’ll keep you posted on all the exciting things that are yet to come in 2017.
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Quality Content and SEO
Whether you’re new to the world of SEO or slightly reclusive, you have surely heard the term ” Content is King ” or Queen if you wish, but what does this mean? Let’s start with what content is; content is the information on your website that can be consumed by your visitors and is not exclusively text as you’re reading now. Other forms considered to be content are:
- Blog and news posts/feeds
- Articles and guides
- Infographics and
- Product and services
So why the term Content is king? In the past, content was created with search engines in mind, not consumers. Gone are the days where keyword stuffing relatively useless content on your site would elevate your search rankings. Today content is king and this means creating inviting, unique and useful information, targeting real people that is on topic.
So how do you create content? Content should be first and foremost for your end user, but this doesn’t mean the SEO side of things is to be forgotten, you should still research the trending keywords that are logical for your content and place them within your title and throughout your content. Creating successful content in this manner, people before SEO can not only achieve search rankings for your desired keywords, but also help you create something worth sharing, therefore building links to your pages. Search engine optimisation’s version of two birds with one stone.
Modern Website Design
In today’s world if your business has no official online presence, you’re likely lagging behind your competitors. You may be asking yourself – I know I need a website but I don’t want to get ripped off. Well this is a fair concern and thanks to the internet, we hear about this outcome all to often. Some things I can think that will help make the decision process a little easier are listed below:
- Check the potential web designers portfolio – see if they have any businesses similar to your own. While you’re there, why not look through all their work to check consistency in quality.
- Compare prices of a few developers, see how they deal with you on the phone. How quick they get back to you and read their terms and after sales support.
- Ask about the content management system they use, like the famous WordPress CMS. This allows you to easily update your site yourself and not be at the web developers merely when requiring updates of any kind.
- Don’t go for the $300 cheap cookie cutter outsourced web design you see advertised, their certainly not unique and often disappear when you need help.
Building a website is the first step in bringing your business online, however, a lot of businesses soon wonder why their new professional website isn’t bringing in new leaps as expected. This is because search engines such as Google use over 200 factors in how they rank websites when users perform a search. To get your website ranking, a lot of on-site and off-site optimisation is required so search engines can crawl, understand and trust your new site, through search engine optimisation we can have your site rank higher in results for search terms relevant to users.
Some factors of on-site optimisation:
- Keyword research
- Title tags
- Meta description
- Headings (H1, H2, H3)
- Content (text, images, videos)
- Internal linking
- Site speed (image sizes)
- Outgoing links to helpful and relevant sites
- Business directory
- Social media
- Backlinks from relevant sites
- Branding and mentions
- Cross linking with other businesses
- Press releases
- Blog and forum mentions/traffics
- Online industry magazines
This all assists in getting your web pages to the first page of Google for keywords your business targets, SEO (search engine optimisation) is getting you to the top in organic searches, getting more traffic and ultimately more leads!